Genuin & McClatchy Partner to Bring Video Experiences to Magazines and Newspapers

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AWARENESS & DISCOVERABILITY

Turn curiosity into connection

by keeping users within your own ecosystem.

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Explore Discovery on LLM & SEO

ENGAGEMENT & CONVERSION

Showcase immersive video

that drives longer sessions, deeper interaction & better outcomes.

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BRAND SAFETY & INCREASE YIELD

Protect consumers and boost yield

with consent-based content, smart moderation & full control.

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LOYALTY & ADVOCACY

Spark return visits and word-of-mouth

through user-fueled community influence.

USE CASES

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Content Aggregation

Community Sponsorship

Creator Activation

Consumer Participation

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VERTICALS

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BUSINESS MODELS

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For Retail Media

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“Reclaiming the destination” is no longer a nice-to-have

Up to6X

Increase in time on site

Up to307%

Conversion lift

Additional16-18MIN

In average session time (over last quarter)

Up to32-35MIN

Per month/ per user (Q2 2024)

Create a Brand-Owned Community•Build Communities with UGC•Invite to Join Communities•Grow Your CommunitiesCreate a Brand-Owned Community•Build Communities with UGC•Invite to Join Communities•Grow Your CommunitiesCreate a Brand-Owned Community•Build Communities with UGC•Invite to Join Communities•Grow Your CommunitiesCreate a Brand-Owned Community•Build Communities with UGC•Invite to Join Communities•Grow Your Communities

Generate Original Content•Incentivize & Convert Creators•Increase Conversion with Social Commerce•In-Store to Digital EngagementGenerate Original Content•Incentivize & Convert Creators•Increase Conversion with Social Commerce•In-Store to Digital EngagementGenerate Original Content•Incentivize & Convert Creators•Increase Conversion with Social Commerce•In-Store to Digital EngagementGenerate Original Content•Incentivize & Convert Creators•Increase Conversion with Social Commerce•In-Store to Digital Engagement

DISCOVER

Where content and culture meets commerce

Get inspired by hundreds of other communities across various interests, topics, and brands.

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Personal Growth

TED Talks that help you be a better human. Helping you become more compassionate, self-aware, & connected to those around you.

115Members

1Groups

23Videos

[Future you\ \ @ted posted ∙ 1w\ \ \ \ You + 5 others\ \ TED Talks to inspire you and motivate you to grow into the best version of you.\ \ 23 posts ∙ 5k views\ \

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Health Care Hub

Empowering medical learners with innovative insights for healthcare advancement.

1147Members

18Groups

1821Videos

[Physicians \ \ @buzzcontinuum posted ∙ 1w\ \ \ \ You + 5 others\ \ MD/DO Physicians discussions on healthcare advancements and medical...\ \ 194 posts ∙ 10k views\ \

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Carlist.my

Malaysia's No.1 Car Site! Stay up to date with the latest automotive news and learn everything about cars here.

15Members

6Groups

110Videos

[Car News\ \ @carlist.my posted ∙ 1w\ \ \ \ You + 5 others\ \ Malaysia's No.1 Car Site! Stay up to date with the latest automotive news and learn everything about cars here.\ \ 38 posts ∙ 5k views\ \

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